Claimant Solicitation
Also known as Lead generation
Digital recruitment of claimants at scale through targeted advertising and intake automation.
Modern mass arbitration is built on an intake pipeline: targeted social and search advertising invites potential claimants to join with a few clicks, automated systems generate demands and supporting documents at volume, and generative tools have compressed the cost of assembling an inventory further still. The same infrastructure that makes aggregation possible is what makes vetting requirements and affirmation rules consequential.
See also
- Claimant VettingVerification that each claimant is real, identifiable, and actually bound by the arbitration agreement.
- Third-Party Litigation FundingOutside capital advanced against a share of litigation proceeds.
- Affirmation RequirementA provider rule obliging counsel to attest that each claimant's information is accurate.
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